Question 1

Does this report show what competitors are spending?

Accepted Answer

No. Axis Local does not estimate or claim competitor spend unless there is a reliable, direct source. This product is focused on visible patterns in the ad landscape.

Question 2

Is this only for plumbing companies?

Accepted Answer

No. It can be used across home-service categories and other local markets where Google Ads competition matters.

Question 3

Can this be combined with our own Google Ads data?

Accepted Answer

Yes. That allows Axis Local to compare external market patterns with your internal account metrics for added context.

Question 4

How often should this be done?

Accepted Answer

Quarterly is the best fit for most businesses. It is frequent enough to catch movement in the market without turning into noise.

Competitive Intelligence Google Ads Report

Data-Driven Results