Portfolio
Axis Local has depth. See our core competencies in action!
Digital Ads
Axis Local optimizes and manages digital ads for our clients who operate across several different industries. We work with ad budgets as low as $200/month and as high as over $500K/month in ad spend. Through our process, we continually optimize for our client's goals.
Case Studies
2
AXIS LOCAL HELPS LOCAL POLITICIAN GET CHOSEN
When a local politician was looking to win an upcoming election, Axis Local answered the call. With just two months of ads, we served over 4.3 million impressions in total within the targeted locations of the politician's campaign. With such high impressions, there's no doubt that their message was widely seen, ultimately contributing to their successful election.
HOW?
Axis leveraged the strengths of Display Ads to ensure the most impressions. We split the budget with 2/3 going to Must-Win Locations and 1/3 to "It'd Be Nice to Win" Locations.
BY THE NUMBERS:
MUST-WIN LOCATIONS
3.0M+
Impressions
SECONDARY LOCATIONS
1.3M+
Impressions
AVG. CPM
$0.45
Cost Per 1000 Views
1
AXIS LOCAL BUILDS A 11.2X ROAS PROGRAM FOR 800+ LOCATION AUTO REPAIR CHAIN
A national retail auto repair operation was looking to significantly improve their Return on Ad Spend (ROAS). With an average in-store transaction of $80, our task was to drive customers to their locations at $30 Cost Per Store Visit or less, ensuring over a 2.5 ROAS. The Axis team made quick work of that goal. That wasn't good enough for us, however...
LET'S SEE THE DATA
By October '21, we achieved the goal of generating store visits for less than the $30 Cost-Per-Store-Visit (CPSV) target. It has remained below that figure since that time.
In April '22 the program reached a new level of performance due to optimizations made in the media mix. The CPSV permanently dropped below $15 in June of 2022. This is half of the targeted $30 CPSV goal.
In March of 2023, new records were set for both the lowest CPSV and the most Store Visits in the program’s history. Since then, the program has continued to enjoy an even higher level of performance, producing at least 60K Store Visits per month at less than $12 CPSV. This is being achieved at an increased spend as new media formats are tested and adopted.
3
EDUCATIONAL SERVICE PROVIDER GENERATES 18X ROI WITH AXIS LOCAL'S DIGITAL AD PROGRAM
An online education service provider specializing in organizational development certification programs saw huge returns with Axis Local! After 15 months of working with Axis, ads achieved an outstanding 18x return on ad spend (ROAS).
DIVE INTO THE DATA
Nov 22' - Jan '24
Through Axis's expertise in crafting highly-effective campaigns, along with precise keyword targeting strategies, we not only achieved remarkable revenue growth, but also dramatically boosted brand visibility with over 3.6 million impressions.
These results were attained by creating both a Search campaign that targeted high intent traffic, as well as a Performance Max campaign to maximize reach across various Google platforms.
Website Design
Axis Local has the Website Design skill and experience you need to improve your brand's image and user's experience. Whether it's eye-catching home pages on your desktop, or highly-functional sites on your mobile phone that retain both the style and substance of their desktop counterparts, we can achieve whatever you're looking for in Wix Editor, Wix Studio, WordPress, and more.
IN NO PARTICULAR ORDER...
Here are a few of our more recent websites, varying in eccentricity!
CRO
Axis Local leverages Conversion Rate Optimization for our clients, maximizing on-site conversions. Whether a business wants to drive purchases, phone calls, emails, sign ups, downloadable content, etc. a CRO program can help.
CRO PROGRAM INCREASES CLIENT'S ON-SITE CONVERSION RATE BY 3.72%
Our client wanted to increase coupon clicks on their website, as it had been proven that for every 4 coupon clicks, they gained another transaction. Each transaction is worth an average of $80 for this client. This experiment tested adding an "Open Coupon" button under their coupon. 50% of traffic were sent to the original page, and the other 50% were sent to the variant page with the added button.
We found that the variant page with the added button had 3.72% more coupon clicks. As the experiment was successful, the change was implemented permanently and a new experiment began.
WHAT DID THE EXPERIMENT CHANGE?
SHOW ME THE RESULTS
Jan 23' - March '23
Local SEO & Listings
Google Business Profiles (GBPs) are the highest ranking organic result on the search results page. Traditional "blue link" results are buried in the search results by ads and other organic results including GBPs. Axis Local creates, manages, and optimizes your GBPs, strengthening your presence on the search results, enabling your business to be seen (and chosen) more than it is currently.
AXIS LOCAL’S LOCAL SEO TECHNIQUE INCREASES LAW FIRM LISTING VIEWS BY 57%
Our client’s Google Business Profiles (GBPs) received 57% more listing views, and 850 more listing actions such as calls, and website clicks.
The local SEO method used to increase the firm’s GBP views and actions leverages attorneys themselves as additional GBPs, known as practitioner listings. This results in a firm ranking for more searches than it ever could by itself. A single listing can’t possibly rank for as many searches as multiple, strategically optimized listings can.
Being the highest ranking organic result on the search results page, by optimizing local SEO and getting Google to show your GBP’s is the best way to SEO in this modern age of digital marketing.